New York Post And Lighthouse Internationalto Launch Public Service Campaignto Protect New Yorkers' Vision
FROM:
THE NEW YORK POST
CONTACT:
The New York Post
DeDe Brown
212-930-8112
dbrown@nypost.com
OR
Rubenstein Communications
Jody Fisher
212-483-8296/347-419-0444
jfisher@rubenstein.com
NEW YORK POST AND LIGHTHOUSE INTERNATIONALTO LAUNCH PUBLIC SERVICE CAMPAIGNTO PROTECT NEW YORKERS' VISION
New York, NY (July 17, 2009) -- The New York Post and Lighthouse International, New York's non-profit leader in vision healthcare, are teaming up for a vision health public service campaign seeking to educate Post readers about the need for long-term eye care.
The campaign titled "We Care about Your Eyes -- Do You?" will launch on July 20th and will run for approximately 4 weeks with a series of in-paper and online ads.
As part of the promotion, the first 100 people to call Lighthouse International and site the ad will receive a free vision exam from the experts at Lighthouse's new VisionMax center. VisionMax offers vision health care, including complete vision exams, prescriptions, contact lenses, designer frames and sunglasses as well as prevention and educational materials.
"By 2015, one million New Yorkers (45 year and older) are expected to experience vision loss," said Tina Georgeou, Chief Marketing Officer at Lighthouse International. "We are proud to partner with The Post to help alert New Yorkers to this danger and let them know the steps they can take to avert this preventable tragedy. The sooner vision problems are detected the better they can be treated."
"We're excited that our partnership with Lighthouse International will provide an invaluable community service for New Yorkers," said Jennifer Jehn, SVP of Marketing for the New York Post.
As part of the partnership, Lighthouse International will provide information about New York Post subscriptions to thousands of participants at its events throughout the year.
About Lighthouse International
Founded in 1905, Lighthouse International is a leading non-profit organization dedicated to fighting vision loss through prevention, treatment and empowerment. It achieves this through clinical and rehabilitation services, education, research and advocacy. For more information about vision loss and its causes, contact Lighthouse International at 1-800-829-0500 or visit www.lighthouse.org.
About the New York Post
The New York Post, founded by Alexander Hamilton on November 16, 1801, is the oldest continuously published daily newspaper in the United States. The New York Post is part of News Corporation, one of the world's largest media conglomerates.
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